Importance of Logo Design in the Corporate world
Tweet In the corporate world, the image of the company or the individual holds a lot of importance as the image helps all stakeholders to build up a perception about the products or the company as a whole, which may be entirely different from the real picture. Business owners usually face a lot of difficulty [...] Read More >>
Essentials of a good Business Logo
Tweet It is vital for any successful business to have a unique and individual identity in the industry so that the customers can remember them and pick them up from the crowd. Perhaps the best way to have a unique name for a company is by creating a unique business logo. A business logo is [...] Read More >>
Ecopreneurship- Entrepreneurs and Ecology
Tweet   Introduction At a very basic level, an ecopreneur is a person or entity which provides environmentally friendly services, goods, and technology such as recycling, green construction, or organic food. (Schaper, Michael.2002).  The term ecopreneur became quite popular in recent times as people and organizations became more concerned about environmental degradation caused by the [...] Read More >>
The Diamond Water Paradox Principle
Tweet According to the diamond water paradox, water is needed to sustain human life, yet it has no value in front of diamonds even when diamonds have no such specific use except to be used as jewelery or in industrial machinery. This phenomenon can be explained by the economic theory of marginal utility and the [...] Read More >>
Internal Marketing Communication
Tweet Internal marketing communication is a combination of internal communication and internal marketing methods. It is regarded as internal communication with a marketing objective. It is a tool to win employees trust, commitment and buy in to achieve marketing goals and strategies. Human resources are a very integral part of an organization. Employees of a [...] Read More >>
Production Possibility Frontier of Japan
Tweet The country I chose and my reason: The country’s production possibilities frontier, which I have chosen is Japan. The reason I have chosen this country is because it had undergone a lot of bombing in the past, which had crippled its economy. Yet after the war Japan’s economy grown rapidly because of the huge [...] Read More >>
Impact of Recession on UK Low Cost Airline Industry
Tweet In this article I will talk on the two biggest low cost airlines i.e EasyJet and Ryanair’s progress during the recession and what worked for them. In an interview with Judith Bogner of Bloomberg TV, the former CEO Andy Harrison revealed the profits earned for the year 2009 came up to an amazing £43.7 [...] Read More >>
Pricing- Defying the Economic Theories
Tweet Introduction: It is strange and surprising that how pricing differs in some trades, defying the economic theories. Such a puzzle came across me as well while talking to and working closely with a relative involved in exporting business. If you ask a layman what the price of one commodity, imported to USA from China, [...] Read More >>
Business Climate in Phillipines
Tweet BUSINESS CLIMATE   In this article I will discuss some of the important facts relating to their culture, business ethics and etiquette which a business man should know about before travelling to the Philippines. Facts and Statistics: Population over 90 million people Mixture of Malay, Spanish and American cultures Filipinos are among the most [...] Read More >>
Top Brand- Coca Cola
Tweet The brand I have chosen is Coca-Cola which ranks at first among the top 100 global brands. Coca cola belongs to the beverage industry, particularly in the carbonated soft-drink category. The beverage industry has been in existence since 1878 when the term “soda industry” was first coined and the first bottled soda water was [...] Read More >>